In this edition of Pharmacy Forward, we explore the key pharmacy trends for 2025, share updates from across the industry, and highlight how our solutions can help you work more efficiently and stay focused on delivering great patient care.
In this issue:
- Top Pharmacy Trends for 2025
- Industry Update: What's Changing in UK Pharmacies
- Tech Spotlight: Analyst PMR - Built for Realities of Pharmacy
- How A Patient App Can Transform Your Pharmacy
- Expert Insights: Navigating Digital Change in Pharmacy
- Inside Positive Solutions: What's Next?
- Let's Move Forward Together
📊 Top Pharmacy Trends for 2025
Pharmacy is changing fast. Patients expect quicker service, personalised care, and digital tools to manage their health. This issue explores how pharmacies can meet those expectations using technology — while keeping service safe, efficient, and human.
More than 30 million people in the UK now use digital tools to manage appointments, prescriptions, and health communications and the number keeps growing (NHS Digital, 2024). As expectations rise, pharmacies are adapting to meet the growing demand for digital access and convenience.
Here are four key trends shaping pharmacy in 2025:
Digital-First Service DeliveryFrom electronic prescription services to automated reminders, pharmacies are adopting tools that streamline the entire patient journey.
Remote & On-Demand
Patients are embracing virtual consultations and secure messaging, helping pharmacies offer flexible, responsive care.
Personalised Patient Engagement
With the help of smarter software, pharmacies can now tailor their communications and care plans based on patient behaviour, medication history, and preferences.
Paperless, Data-Driven Operations
Digital workflows help reduce errors, save time, and give pharmacies better insights into how they can improve patient outcomes.
By staying ahead of these trends, pharmacies can improve patient experience, reduce pressure on their teams, and improve health outcomes — while staying competitive in a fast-moving market.
If you're ready to explore digital tools that can support your pharmacy, get in touch with Customer Support to find the right fit.
🔄 Industry Update: What's Changing in UK Pharmacies?
Community pharmacies continue to face mounting pressure — higher workloads, fewer staff, and rising expectations. As part of the NHS Long Term Plan, more responsibilities are being moved from GPs to pharmacies, and that means change is unavoidable.
Key Challenges and Changes in 2025:
- The Community Pharmacy Contractual Framework (CPCF) continues to emphasis digital service delivery and measurable outcomes.
- NHS is actively encouraging pharmacies to use digital tools to improve access, safety, and efficiency.
- A survey by Community Pharmacy England (CPE) found that a significant majority of pharmacies are concerned about workload and the need for better technology to manage pressures (Community Pharmacy England, 2023).
So how can Positive Solution support you?
We're more than a PMR provider — we offer a complete technology ecosystem designed with pharmacies in mind. Through our Hx platform, we help manage day-to-day operations more efficiently, deliver high-quality services, and stay connected with your patients.
Whether you're improving internal processes, expanding clinical services, or looking for better ways to engage with your patients, our tools are built to work in harmony — supporting your team every step of the way.
Want to find out how we can support your pharmacy? Get in touch with Customer Support today.
💻 Tech Spotlight: Analyst PMR - Built for the Realities of Pharmacy
Whether you're already using Analyst PMR or exploring new ways to simplify your pharmacy operations, one this is clear — in a busy dispensary, you need technology that's not just functional, but dependable. Trusted by pharmacy teams for decades, Analyst PMR combines the stability with ongoing innovation, helping you manage tasks more efficiently while reducing the risk of errors.
On average, Analyst PMR users are saving up to 45 hours a week by streamlining dispensing, reducing manual admin, and gaining clear visibility across their operations — freeing up valuable time for clinical services, patient care, and team wellbeing (Positive Solutions, 2024).
Key Features Include:
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- Workflow Reimagined: Go paperless and reduce admin at every stage.
- Clear Oversight: Make faster, more informed decisions with real-time operational data.
- Built-In Safety Check: Reduce the risk of dispensing errors with smart alerts.
- Workflow Reimagined: Go paperless and reduce admin at every stage.
Analyst PMR isn't just software — it's a trusted partner that evolves with your pharmacy.
Ready to work smarter, not harder? Book your Analyst PMR demo today.
📱 How a Patient App Can Transform Your Pharmacy
Pharmacies are busier than ever, and keeping up with patient communication can be a daily challenge. Missed appointments, constant phone queries, and unclear prescription updates can all lead to frustration — for both patients and pharmacy teams.
That's where MyHealthHub makes a difference.
Key Benefits Include:
- Repeat Prescription Ordering
Patients can request repeat prescriptions directly from their phone, with real-time status updates — reducing inbound calls and improving transparency. - Appointment Reminders
Help reduce no-shows with automated reminders for flu jabs, consultations, or other pharmacy services. - Two-Way Messaging
Enable patients to send and receive secure messages, making communications faster, simpler, and more manageable for your team. - And it delivers.
At Lansdales Pharmacy, a recent case study showed how MyHealthHub transformed patient engagement in just six months. Over 2,000 patients signed up for the app, appointments increased by 30,850% from July to August 2024 (driven by NHS flu vaccinations), and prescription orders via the app rose by over 160% in a single quarter — significantly reducing phone traffic and improving the overall patient experience (Positive Solutions, 2024).
With MyHealthHub, you're not just improving communication — you're empowering patients and supporting better health outcomes.
Ready to modernise how your pharmacy connects with patients? Discover how MyHealthHub can support your pharmacy.
💡 Expert Insights: Navigating Digital Change in Pharmacy
Digital transformation is a hot topic in community pharmacy — but what does meaningful change really look like in practice?
We sat down with our very own Ian Lynch, Senior Technology Consultant at Positive Solutions, to hear his perspective on where pharmacy tech is heading, what’s working on the ground, and how teams can move toward smarter digital systems without the overwhelm. With more than 20 years of experience working directly with pharmacy teams, Ian brings a refreshingly honest, practical approach — focused on what truly makes a difference in day-to-day operations.
"Meaningful change isn't about doing everything at once — it's about fixing the things that slow down and building momentum from there."
Question: Where are you seeing the biggest impact from digital tools right now?
Ian: It’s not just about having digital tools, it’s about how you use them and what they’re capable of doing together. The real value comes when systems work in sync, whether that’s improving workflows, handling prescriptions more efficiently, or managing patient communications in a smarter way. A lot of pharmacies already have solid foundations, but there's more they can do to connect the dots. That's where platforms like Hx, and even configurable features within Analyst PMR, comes in — they help tie everything together so teams aren't working in silos.
Question: For pharmacies who feel like they don't have time to make big changes, where's the best place to start?
Ian: Start small and start where the pressure is. If you’re spending loads of time fielding phone calls or chasing paperwork, that’s a sign something needs to change. You don’t need to overhaul everything straight away, just focus on one area, fix that, and then build from there. Often when teams see one improvement, like fewer missed appointments or quicker turnaround times it builds confidence to keep going. That’s when real change starts to stick.
Question: What tends to hold teams back from adopting more advanced systems?
Ian: Honestly, it’s usually a mix of time, habit, and uncertainty. Pharmacies are busy and the idea of learning something new can feel like adding more to the plate. But good tech should do the opposite. It should make life easier, not harder. And I think there’s still a bit of a perception that upgrading systems is a huge leap, but it doesn’t have to be. The right setup can sit alongside what you’re already doing and just make it work better.
Question: What do you think is next for pharmacy technology?
Ian: Integration’s going to be key. There’s a growing need for systems to talk to each other, whether that’s within the pharmacy or across the wider NHS. Pharmacies need tools that don’t just work in isolation but fit into the bigger picture, from clinical services to patient apps to shared records. The pharmacies that are thinking ahead, investing in more flexible, connected platforms are the ones who’ll be in the best position to keep up with change, without burning out their teams.
What's the takeaway?
Pharmacies don't need to tackle everything at once. But with the right digital foundations in place, they can reduce pressure, improve patient care, and create a smoother day-to-day for their teams. Whether you're just starting out or ready to take your next step, we're here to help you move forward with confidence.
Get in touch with our team today to start the conversation.
🚀 Inside Positive Solutions: What's Next?
At Positive Solutions, we're always evolving — developing technology that empowers both pharmacy and care providers to work more efficiently, enhance safety, and deliver better outcomes for patients and residents.
Our focus is clear: putting customers first in everything we do. That means building connected, easy-to-use solutions that cut down admin, free up valuable time, and simplify the everyday. By listening closely to the real challenges faced across healthcare settings, we're shaping meaningful updates that make a difference in where it matters most.
In the coming months, we’ll be launching a new customer satisfaction survey to gather valuable insights that will help shape our services to what you and your pharmacy need. Additionally, new product developments and updates are on the horizon across the portfolio scheduled for June which will be communicated to all our customers very shortly. You’ll also see us at key industry events, including the Pharmacy Show and the Care Show at the NEC this October, where we’ll be showcasing what’s new and what’s next for Positive Solutions.
We’re also strengthening our team with several key appointments, including a new Customer Services Manager, Service Desk Manager, and a dedicated Relationship Development Manager for the South - all part of our ongoing commitment to delivering a better experience for our customers.
Stay tuned - there’s plenty to look forward to.
🫱🏻🫲🏽 Let's Move Forward Together
Whether you're looking to streamline processes, improve engagement, or explore the next step in healthcare technology, we're here to help. Get in touch today to see how Positive Solutions can support your goal in 2025 and beyond.